Tala Al Massri
Senior Account Manager at Ruder Finn Atteline
Tala Al Massri is a bilingual Senior Account Manager in the Consumer Division at Ruder Finn Atteline, where she leads the Mercedes-Benz Middle East account and oversees integrated communications programmes across the region.
She is responsible for developing strategic PR campaigns, managing day-to-day client relationships, leading account teams, and driving media, influencer, and KOL engagement. With a strong focus on delivering measurable results, Tala combines strategic thinking with seamless execution to build impactful campaigns that strengthen brand reputation and visibility.
With over six years of experience, Tala has worked across the automotive, luxury lifestyle, hospitality, and retail sectors. Her portfolio includes brands such as Mercedes-Benz Middle East, INFINITI, Nissan, Dubai Festivals and Retail Establishment (DFRE), Pandora, Kempinski Hotel Mall of the Emirates, and The Abu Dhabi EDITION. Known for her adaptability and solutions-focused mindset, she thrives in fast-paced environments, developing culturally relevant campaigns, identifying creative storytelling opportunities, and consistently delivering against client objectives and business KPIs.
Tala was recognized as a member of the PRCA MENA NextGen Arabia Committee and a two-time winner of Campaign Middle East’s PR Faces to Watch. She was also shortlisted for the PRCA MENA Young Lions Award and is a graduate of 2025 The Marketing Society UAE Scholarship Programme, reflecting her commitment to continuous professional development and industry excellence.
