Jotun

THE BRIEF

To reinforce its premium positioning in colour and paint, Jotun launched the Colour Academy—an exclusive, hands-on event in Dubai aimed at deepening ties with top-tier media and influencers, while showcasing its creative authority.

THE DELIVERY

The invite-only experience featured interactive sessions on colour theory, design psychology, and paint innovation, including colour mixing, a flower workshop, and a curated lunch. Top editors and influencers were invited, generating premium content and coverage.

Media outreach secured features in Haya, Marie Claire Arabia, Gulf News, Design Middle East, Buro 24/7, and Zahrat Al Khaleej, with influencers extending the event’s reach online.

THE OUTCOME

• Reach: 17.3M+ across print, digital, and social.
• Media Attendance: Tier 1 consumer and lifestyle titles.
• Positioning: Reinforced Jotun’s colour and design leadership.
• Engagement: Sparked authentic editorial and influencer content.

The Colour Academy not only boosted brand visibility but also built long-term influencer and media relationships.