Bateel KSA x Suha Nowailaty

THE BRIEF

In August 2024, Saudi homegrown and iconic gifting destination, Bateel, introduced its exclusive collection in celebration of Saudi National Day.

Seamlessly blending timeless tradition with unparalleled designs, the new collection pays homage to Bateel’s distinguished Saudi Arabian heritage while featuring elegant patterns inspired by the kingdom’s national emblem.

The brand aimed to strengthen cultural connections, generate significant brand awareness, and deliver an enhanced guest experience throughout Saudi Arabia.

THE DELIVERY

To maximize the collection’s impact, Atteline developed a comprehensive strategy focused on creating brand awareness and generating meaningful engagement.

We began by crafting a compelling bilingual press release announcing the Saudi National Day collection in both English and Arabic, strategically distributed to tier-A media outlets to ensure premium coverage. Building on this foundation, we hosted an exclusive influencer event at Bateel’s Tahlia Street location in Riyadh. The gathering attracted prominent media personalities with substantial Instagram followings, many of whom were already loyal patrons of Bateel and Café Bateel.

We enhanced the experience through a strategic partnership with respected TV host and VIP, Suha Nuwailaty, who invited 20 of her personal connections to preview the brand’s collection and experience Bateel’s exceptional hospitality.

THE OUTCOME

• Secured coverage in tier-A publications including Vogue Arabia, Hia, Arab News, and List
• Generated high-quality content and engagement through influential social media platforms
• Reached a total circulation of 1,799,588, indicating the extensive audience size engaged through our coverage
• Delivered a PR value of $79,950.00