Balenciaga

THE BRIEF

Balenciaga received national attention around two widely viewed photoshoots accused of promoting child exploitation and abuse.

Ruder Finn was tasked with supporting the luxury brand with its crisis response and rebuilding the company’s overall brand reputation by shifting the perspectives and sentiment of key stakeholders and media.

THE DELIVERY

Crisis Strategy & Advisory

• Advised CEO and executive team on rapid response and tiered messaging strategy
• Developed internal and external communications for employees, media, and stakeholders

Brand & Campaign Oversight

• Audited all upcoming campaigns and media coverage
• Vetted all models, creatives, and celebrity partners to ensure post-crisis alignment

Reputation Rebuilding

• Identified NGO partners (child protection, mental health) for strategic alignment
• Drafted and coordinated CEO & Creative Director statements and interview messaging
• Supported event coordination that reflected the brand’s renewed mission

THE OUTCOME

• Restored brand credibility and improved stakeholder sentiment
• Positive reception to executive statements marked their return to social media
• Cemented advocacy alliances via NGO partnerships
• Positioned Balenciaga as refocused on its design heritage and ethical vision
• Future campaigns aligned with core brand values, showing consistent narrative control