Ahmed Seddiqi
Suzanne Kalan Media Preview – Showcasing Fine Jewellery Design Excellence
THE BRIEF
Ruder Finn Atteline was tasked with curating an exclusive media preview to introduce Suzanne Kalan, the latest addition to Ahmed Seddiqi’s jewellery portfolio, to key press and tastemakers.
The goal was to drive high-impact coverage and reinforce the brand’s luxury positioning through curated storytelling moments and interviews.
THE DELIVERY
Exclusive Media Preview
- Hosted at Salotto by Chic Nonna, DIFC – an elegant, editorially styled setting
- Secured top-tier media and influencers in attendance
- One-on-one product showcasing the brand’s craftsmanship & creative vision
Interview Coordination
- Arranged interviews with Kul Al Usra, Foochia, Zahrat Al Khaleej, and Harper’s Bazaar Arabia
- Managed all scheduling & follow-ups to maximise story angles
THE OUTCOME
- 9 pieces of editorial coverage secured
- 772,000 combined audience reach
- $56K estimated PR value
- Positive editor feedback & ongoing long-lead features (Harper’s Bazaar Arabia, Zahrat Al Khaleej)
- Strengthened brand positioning as an editorially relevant luxury jewellery addition