Ahmed Seddiqi
Girard-Perregaux Deep Diver Launch– Celebrating Innovation In Luxury Watch Making
THE BRIEF
Ahmed Seddiqi, the UAE’s leading retailer of luxury watches and jewellery, hosted an exclusive cocktail reception on 29 May 2025 for the regional debut of the Deep Diver, a limited-edition collaboration between Girard-Perregaux & Bamford Watch Department.
Our objective was to strengthen ties with key media, KOLs and collectors while reinforcing Ahmed Seddiqi’s position as the UAE’s trusted name in luxury timepieces.
THE DELIVERY
Top-Tier Media & Collector Relations
- Secured Tier A media attendance, including MOJEH, Zahrat Al Khaleej, Madame Arabia, AVIAMOST, ICON MENA, Marie Claire Arabia, Revolution Arabia, & more
- Strengthened ties with watch collectors & horology opinion leaders
Content & Storytelling
- Curated conversations to highlight Seddiqi’s horological expertise & brand legacy
THE OUTCOME
- Enhanced media engagement with Tier A lifestyle, fashion & watch publications
- Amplified social reach through collector & media posts
- Strengthened brand positioning as the UAE’s leading authority on curated luxury watchmaking & innovation