Lemuel San Gabriel
Senior PR Account Support Executive at Ruder Finn Atteline
Lemuel San Gabriel, also known as Miko, is a Senior PR Account Support Executive at Ruder Finn Atteline, based in Manila, and a specialist member of the RFA Tech Lab Team.
He leads New Business Research and Analysis for the Center of Excellence team in Manila, delegating research initiatives, training teammates, and developing insight-driven solutions. He specializes in media monitoring, trend analysis, and industry intelligence across MENA, while helping test and implement innovative technology tools.
Miko’s experience spans consumer technology, entertainment, luxury, hospitality, lifestyle, energy, and emerging technology. His client portfolio includes Netflix, Xiaomi, Balenciaga, Airalo, and AVANTCHA Tea. He leads research for new business opportunities and conducts MENA-focused vetting for Balenciaga, evaluating celebrities, influencers, and fashion trends for relevance and potential opportunities.
Miko holds a Bachelor of Science in Development Communication, graduating cum laude. Before joining Ruder Finn Atteline, he worked as a science research specialist across industry, energy, and emerging technology sectors and was previously part of the RFA Sustainability Team. He was recognized with the RFA Internal Awards Support Star 2026, alongside team awards for his work across Netflix and Xiaomi.
