Alia El Khadem
Senior Account Manager at Ruder Finn Atteline
Alia El Khadem is a Senior Account Manager with extensive experience leading strategic communications campaigns across the sports, entertainment, corporate, and technology sectors. She currently oversees communications for Netflix in the MENA region. Her portfolio includes work with prominent regional and global entities such as the Saudi Ministry of Sport, Saudi Pro League, Instagram, PFL, and the WTA, with experience spanning the UAE, Saudi Arabia, and Egypt.
A passionate sports enthusiast, Alia’s deep-rooted interest in football, basketball, and MMA has driven her professional focus in the sports and entertainment space. She has played a central role in shaping PR strategies, managing regional, local, and international media relations, and crafting storytelling for major sporting events, athlete-led campaigns, and entertainment platforms.
