PRCA MENA and Ruder Finn Atteline hosted its second annual Ramadan Food Drive, bringing together five public relations (PR) agencies together, to distribute more than 600 meals through the Smart Life Foundation on Monday, 16 March 2026, across labour accommodations in Al Quoz, Dubai.

The food drive was supported by contributions from PRCA MENA member agencies, including Cosmopole Consultancy, Media Mantra, TrailRunner International and Seven Media, reflecting the PR industry’s collective commitment to the community during Ramadan.

“Ramadan serves as a powerful reminder of the values of generosity, empathy and community. It is encouraging to see members of the communications industry come together to support a simple but meaningful initiative that delivers tangible impact,” said Conrad Egbert, Head of PRCA MENA.

“We are grateful to our partners and member agencies who contributed to making this possible and look forward to building on this initiative in the years ahead,” he added.

The Ramadan Food Drive aims to reflect a shared commitment between PRCA MENA and Ruder Finn Atteline to encourage collaboration across the communications industry, while supporting initiatives that benefit the wider community.

“At Ruder Finn Atteline, we believe our responsibility as an agency extends beyond client work. This initiative reflects the power of industry collaboration and our shared commitment to making a meaningful impact during Ramadan,” said Sophie Simpson, Managing Director MENA, Ruder Finn Atteline.

The drive builds on the inaugural success, with triple the number of meals distributed this year, highlighting growing industry engagement and collaboration across the communications sector.

Words By: Sophie Simpson, Managing Director – MENA at Ruder Finn Atteline