Sarah Al Sheikh Ali
Account Executive at Ruder Finn Atteline
Sarah Al Sheikh Ali is a trilingual Account Executive in the Consumer Division at Ruder Finn Atteline, where she supports the Mercedes-Benz Cars Middle East account across integrated communications programmes in the region.
Her role focuses on media relations, influencer and KOL engagement, campaign execution, press content development, and day-to-day client communication. She works closely with internal teams and external stakeholders to coordinate press activities, secure media opportunities, and ensure the seamless delivery of PR campaigns.
With over two years of experience across a diverse range of industries, including automotive, luxury, fashion, retail, hospitality, and lifestyle communications, Sarah has supported integrated PR campaigns for leading brands across the region, including Dubai Festivals and Retail Establishment, Costa Navarino, Swarovski, Marcolin Eyewear, Be Beach, Volkswagen Middle East, and NIO to name a few.
