Heba Shafik

Heba Ahmed is a Senior Account Executive at Ruder Finn Atteline, based in Dubai. With over five years of experience in public relations and strategic communications, she has supported the development and execution of communications programmes for clients across corporate, consumer, luxury, and cultural sectors, with experience spanning the UAE, Saudi Arabia and the wider MENA region.

Over the course of her career, Heba has worked with a diverse portfolio of regional and global brands, including Jaguar Land Rover MENA, Coca-Cola, DIOR, TikTok, and El Gouna Film Festival. Her experience covers media relations, executive profiling, thought leadership, press office management, and integrated campaign execution, with a strong focus on developing compelling narratives and delivering impactful communications programmes.

Fluent in English and Arabic, Heba brings strong regional media expertise and experience developing bilingual content tailored to diverse audiences across the GCC. She is experienced in managing multi-stakeholder communications and helping brands build visibility, credibility, and meaningful engagement through clear, strategically grounded storytelling.

Outside of work, Heba enjoys an active lifestyle, is passionate about sports, and is always looking to explore new destinations, preferably somewhere sunny.