Lobna Elsayed
Senior Account Executive at Ruder Finn Atteline
Lobna Elsayed is a Senior Account Executive at Ruder Finn Atteline, based in Dubai, where she leads integrated PR campaigns for clients in the financial services and government sectors. Her focus areas are strategy, media relations, and on ground execution, with an emphasis on corporate communications work across the UAE .
Over two years in PR, she’s worked across a mix of regional and international brands in aviation, hospitality, health and wellness, and retail — experience that’s given her a good sense of how communications strategy needs to shift depending on the industry and audience.
Lobna thrives being on the ground, running campaigns in real time and building relationships as she goes. Bilingual in English and Arabic, she moves easily between both media landscapes and uses that cultural fluency to connect with regional audiences. She holds a marketing degree from the University of Prince Edward Island, and colleagues would describe her as detail-oriented, adaptable, and easy to collaborate with.
