Mindvalley
Bringing The Region’s Largest Wellness Event To Life – Future Human 2025
THE BRIEF
Mindvalley announced its flagship global event, Future Human 2025, to be held in Dubai, a 3-day immersive experience aimed at redefining personal growth and establishing Dubai as a global hub for human-centric innovation.
Ruder Finn Atteline was engaged to:
- Build awareness and anticipation
- Position the event as a landmark in the wellness sector
- Drive regional and international attendance
THE DELIVERY
Media Relations
- Executed a targeted media strategy with tailored pitches and press announcements
- Managed an active press office to coordinate interviews and control messaging
- Secured official media partnerships with Lovin Dubai and Motivate Media Group
Thought Leadership
- Positioned Founder Vishen Lakhiani as a visionary voice
- Secured high-profile interviews across digital, print, TV & podcasts
THE OUTCOME
Media Relations
- Executed a targeted media strategy with tailored pitches and press announcements
- Managed an active press office to coordinate interviews and control messaging
- Secured official media partnerships with Lovin Dubai and Motivate Media Group
Thought Leadership
- Positioned Founder Vishen Lakhiani as a visionary voice
- Secured high-profile interviews across digital, print, TV & podcasts