Avantcha
Avantcha Tea Bar – A First-of-its-kind Flagship Launch
THE BRIEF
Longtime Ruder Finn client AVANTCHA Tea, the pioneering avant-garde tea beverage house, tasked the agency with the launch of its Tea Bar, a pioneering flagship concept in Dubai.
The goal was to position it as an immersive lifestyle destination that redefines tea culture through multi-sensory experiences, design-led interiors, and innovative tea-based offerings.
THE DELIVERY
3-Phase Strategy:
- Soft Launch: Targeted media and influencer teasers, seasonal tie-ins (Eid Al Fitr), and signature menu highlights
- Official Launch: Exclusive event on International Tea Day with tastings and pairings led by Co-founder Marina Rabei, welcoming 24 VIP guests including editors from Condé Nast, Arrajol, MOJEH, KHAMSA and Arte & Lusso, to name a few
- Post-Launch: Continued media & influencer visits, matcha tastings, editorial pitching, and cultural workshops to drive sustained buzz
THE OUTCOME
- Featured in L’Officiel Arabia, What’s On, Time Out, Emirates Woman & more
- 24+ key media & influencers attended the launch
- 30+ organic social posts from influencers & guests
- Increased footfall & bookings through sustained coverage
- Secured the Tea Bar’s positioning as Dubai’s must-visit lifestyle tea destination