Ahmed Seddiqi

THE BRIEF

On 9 May 2025, Ahmed Seddiqi, the UAE’s premier luxury watch and jewellery retailer, hosted an exclusive media and influencer preview.

Objectives:

• Offer a curated first look at new collections from 50 global maisons
• Strengthen ties with key media and creators
• Reinforce brand positioning as the UAE’s trusted name in horology and jewellery

THE DELIVERY

Strategic Guest Curation

• Tier A media: Esquire ME, MOJEH, WAQT, Emirates Woman, Arab Watch Guide, Revolution Arabia, and more
• Leading Influencers & KOLs: Dalia El Ali, Qwan Anthony, Vasil Bozhilov, among others

Brand Storytelling

• Ruder Finn Atteline facilitated deeper media understanding of the Ahmed Seddiqi legacy, expert curation, and industry leadership

THE OUTCOME

• Strengthened Media Relationships: Deepened editorial engagement with top fashion, lifestyle, and horology titles
• Amplified Social Visibility: Widespread social media coverage by media & influencers highlighting product innovation and craftsmanship
• Reinforced Brand Positioning: Cemented Ahmed Seddiqi’s role as the UAE’s leading retailer for luxury timepieces and jewellery