Aroya Cruises

THE BRIEF

In line with Saudi Arabia’s Vision 2030 to position the Kingdom as a global tourism destination, AROYA Cruises — a newly launched division of Cruise Saudi — embarked on creating a remarkable brand identity that would resonate both regionally and internationally.

As part of its launch strategy, AROYA developed a campaign featuring global icons Cristiano Ronaldo and Georgina Rodríguez, aiming to establish the brand as a leading player in the luxury cruise sector. To support this, we were tasked with distributing the official campaign press release and amplifying its presence across Saudi and GCC media.

THE DELIVERY

We led the distribution and media engagement strategy for the press release, ensuring:

Targeted outreach to top-tier media outlets across Saudi Arabia, UAE, Bahrain, and other GCC countries.
Dual-language (Arabic and English) press release dissemination to maximize accessibility and pickup.
Timely coordination to align the distribution with the campaign’s public launch.
Proactive follow-ups with editors and journalists to encourage immediate publication.
Provision of a media monitoring service to track and report on all clippings secured.

Key Campaign Focus:

Amplified the story of Saudi-born creativity leading a global campaign.
Highlighted AROYA’s “Yalla AROYA Cruise” theme with strong lifestyle and tourism narratives.

THE OUTCOME

47 clippings secured across Tier 1 Arabic and English media.
Total estimated media reach: 2,713,770.
Achieved wide regional coverage, including major Saudi national outlets.
Strengthened the positioning of AROYA Cruises as a premium and globally relevant Saudi brand.
Successfully reinforced Social Clinic’s reputation as a creative leader driving Saudi campaigns to the world stage.