Proactiv Entertainment
Disney Junior Live on Tour: Let's Play Launches at Abu Dhabi
THE BRIEF
Proactiv Entertainment sought to generate buzz for Disney Junior Live On Tour: Let’s Play! in Abu Dhabi by driving media visibility, influencer engagement, and family-focused activations.
Ruder Finn Atteline crafted an integrated PR plan centered on earned media, creative collaborations, and influencer storytelling to sustain momentum across all phases.
THE DELIVERY
Media Outreach:
- Secured 125+ clippings across top-tier outlets like Time Out, What’s On, Hia Magazine, and Arab News, with coverage spanning online, print, and social.
- Influencer & Brand Collaborations:
Engaged 21 influencers through barter, seeding, and paid partnerships.
Activated two family-focused partnerships:
- Cheeky Monkeys: In-store activation with giveaways
- Koala Kids: Disney-themed competitions and ticket prizes
Social Media:
Ongoing content from creators drove visibility via Reels, stories, and giveaways, making Disney Junior the go-to family event of the season.
THE OUTCOME
Media Coverage & Reach:
- Total PR Value: $769,492 | AVE: $256,497
- Total Clippings: 125+ | Circulation: 17.6M+
- Influencer Engagement:Engaged 21 influencers across platforms—creating over 50+ posts and Reels that amplified the campaign narrative across family and parenting audiences in the UAE.
- Strategic Partnerships: Cheeky Monkeys and Koala Kids provided direct access to hundreds of families via in-store branding, social media, and giveaways—reinforcing the show’s presence across both digital and physical touchpoints.