Jotun

THE BRIEF

Jotun Middle East celebrated its 50th Anniversary with an exclusive gala at Festival City Arena, Dubai,  a milestone event designed to boost brand visibility and honour five decades of success.

The evening featured the unveiling of Jotun’s new anniversary logo and brought together key media and influencer partners. A press conference held earlier in the day allowed media to engage with leadership, explore the brand’s journey since 1975, and learn about upcoming initiatives. The overall strategy centred on premium media moments and curated influencer engagement to highlight Jotun’s legacy in the UAE.

THE DELIVERY

Strategic Media Engagement

• 41 top-tier GCC media attended
• Exclusive on-site interview secured with Dubai One
• Key media invited to the press conference

Influencer Integration

• 51 curated influencers and KOLs aligned with Jotun’s audience
• Organic brand amplification via influencer channels

Seamless Logistics

• Managed RSVP list of 500+ media and influencers
• Ensured smooth participation in workshops and showcases

Regional Outreach

• Pre-event media briefings conducted for stronger coverage

THE OUTCOME

• Media features in key titles across GCC, achieving USD 77,005.94 AVE
• Total circulation: 2.8 million audience reach
• 5 strategic interviews reinforcing Jotun’s growth over the years
• 41 influencer posts, driving authentic digital engagement
• Built strong relationships with media and influencers, significantly boosting brand awareness and setting the stage for long-term engagement and advocacy.