Bateel Boutique x Avantika

THE BRIEF

With Bateel Boutique launching its exclusive collection of gift sets to celebrate Diwali, the brand sought to foster cultural connections and enhance the guest experience through a unique paid collaboration with lifestyle influencer Avantika Mohan.

Atteline’s strategy extended beyond traditional influencer marketing, leveraging comprehensive PR expertise to maximise brand awareness and create buzz around the collection.

By drafting a compelling press release and hosting an exclusive event for key regional influencers, these combined efforts successfully elevated the visibility of the Diwali collection while underscoring Bateel’s commitment to offering distinguished gifts that cater to diverse preferences.

THE DELIVERY

To bring the collection to life and maximise its impact, Atteline developed a comprehensive strategy focused on creating brand awareness and generating buzz.

We began by crafting a compelling bilingual press release announcing the Diwali collection in both English and Arabic, strategically distributed to tier-A media titles to ensure premium coverage. Building on this foundation, we co-hosted an exclusive influencer event at Café Bateel – Dubai Hills Mall in partnership with Avantika Mohan.

The immersive experience featured traditional music that captured the cultural essence of Diwali. Guests enjoyed personalized mementos created by a talented sketch artist and received curated gifts from the brand. The event welcomed 34 influential content creators, significantly amplifying the partnership’s presence in the market.

THE OUTCOME

• Secured coverage with tier-A publications, including What’s On Dubai, Curly Tales, Emirates Woman, Cosmopolitan Middle East, The National, Khamsa, and Mojeh
• Achieved high-quality content and engagement through the influencer’s social media platforms
• Reached a total circulation of 8,346,648, indicating the extensive audience size reached through our coverage
• Generated a PR value of $239,700.00