Shannon Hynes

Shannon is an Account Director, currently heading the Sports and Entertainment practice at Ruder Finn Atteline. With nearly nine years of international experience, she has delivered high-impact publicity campaigns across the UK, Australia, and the UAE, shaping narratives that resonate globally and regionally.

Throughout her career, Shannon has led strategic communications for some of the most respected names in media and sport, including BBC, Netflix, Prime Video, ITV, Channel 4, beIN, Dubai Duty Free Tennis Championships, and Matchroom Boxing. Her expertise lies in earned media, influencer engagement, and culturally relevant storytelling that cuts through in today’s fast-moving landscape.

Known for her creative thinking, client leadership, and ability to bring stories to life, she plays a central role in shaping brand presence through standout campaigns, press activations, and strategic partnerships across film, TV, streaming, events and sport.